Paper Three Article

Kelloggs has developed a new technology which allows them to write the companies name on their cereal flakes by using laser technology and it won’t disrupt the cereals flavor/taste. The Kelloggs company has become so concerned lately about similarly packaged cereals that look exactly like Kelloggs cereal. This would be a great source to use in paper three. Since paper three deals with using the ethics of eating and food, this is a great example of what is ethical to eat and what can be considered food in the food industry. This whole issue of being ethical can closely tie into Norman Borlaug’s article where he talked about using biotechnology to genetically modify food, give to poorer nations and possibly end world hunger. The question of his article was, was it ethical? The question in this article is, is it even ethical or necessary to inscribe the companies name onto their cereal by using laser technology? I guess the people will have to decide for themselves. Nonetheless, this article can be a great source for paper three and give me a lot of information.





Source: Mail, Daily. "Kellogg's Will Use Laser to Burn Logo on to Individual Corn Flakes to Stamp out Fakes." October 13, 2009. Website Article. March 8, 2010.